The Nuts and Bolts of Hosting a Super Bowl

By Donnell Suggs

On February 3, 2019, the City of Atlanta will join a distinct group of cities that have had the pleasure of hosting three or more Super Bowls when Super Bowl 53 takes place at Mercedes-Benz Stadium. Houston (most recently hosting Super Bowl 51 between the Atlanta Falcons and New England Patriots) and San Diego have hosted three times as well, with Tampa having hosted the game four times, Pasadena five times at the Rose Bowl and Miami and New Orleans a record 10 times. The most-watched single sporting event on Earth, behind the World Cup, will be back in Miami next year, but for now, it is in Georgia’s capital city and there is much to expect, much to be made in regards to revenue, many investments and opportunities to be had.

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