July 2014 Tribune TNT Webinar – How to Create an Online Publication (Not Just a Blog) with Anita Campbell

Anita Campbell started Small Business Trends in 2003 as an advice blog for small business people and entrepreneurs.  Today, it is an online publication with hundreds of contributors and more than 800,000 unique monthly visitors.

Anita joins the TNT webinar series to share her tips, tricks and experiences in transitioning her site from a blog to one of the most respected small business destinations on the web.

A few of the things she covered included:

  • Must-have tools to help drive traffic and operate the site
  • Tracking stats in Google Analytics to see what drives the most traffic
  • The role of social media in building traffic to your site
  • How to create the right content mix for your audience
  • The role of guest contributors in building your online presence

Presenter: Anita Campbell – CEO and Publisher of Small Business Trends, LLC

Anita Campbell has been an entrepreneur at heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce.

She is a business speaker, analyst, publisher and writer. Widely regarded as an authoritative voice on small business issues, Anita publishes several successful online media properties reaching more than 6 million small business owners annually. She also shares her voice on the OpenForum.com and is an invited contributor at the SBA.gov Community site, among others. Anita Campbell is the CEO of Small Business Trends LLC, a media and information company. In that role she closely follows trends in the small business market and trends in technology.

Host & Moderator:  Brent Leary, Atlanta Tribune Technology Columnist

Brent Leary is a crm industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. Clients include Microsoft, IBM, Oracle, Intuit, BlackBerry and other major technology companies. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business.  Leary is in the process of writing his next book, “The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won’t Adapt”, due out in 2015.

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