Even on social media there is a perfect time and place for everything. When starting a business, the development of an entrepreneur’s online brand can be the key to their success.
Multiple studies have been conducted and there is an exact science to this. To narrow it down, here are five significant facts about social media most entrepreneurs should know, but probably don’t:
- Don’t forget about the little people. If you want to be mentioned, you should probably focus on your followers who have less than 500 followers. Very few mentions will come from celebrities, major corporations, etc. To put it into perspective, less than 1 out of every 10 mentions will come from the big people. Make the little people your biggest priority because they are most likely your biggest advocates.
- The early bird gets the worm. Recent studies show that the best time to post on Twitter and Facebook are between 9 a.m. and 7 p.m. You obviously know your audience the best, but if you have noticed a decrease in interaction, try posting between these time frames.
- Best time to tweet for retweets: 5 p.m.
- Best time to post on Facebook for shares: 1 p.m.
- Respond quickly, or not at all. No one likes to wait, especially on social media. Consumers expect companies to respond within the hour or less. To be specific, 14 percent of users expect a response immediately, 19 percent expect a response within 30 minutes and 20 percent of users expect a response within the hour.
- Less is more. If you can sell your brand/product in less than 100 characters, congratulations you’re doing something right. If you can sell your brand/ product in less than 100 characters and without visual aid, you have really accomplished something. 58 percent of marketers say that written content is more important than visual. By telling a story rather than using pictures, your brand stands out to users, creating brand awareness.
- Remember the top there: Facebook, Twitter and Pinterest. If you are trying to expand your company and create brand awareness you need to go for the big three. Social sharing site Sharaholic revealed that although the three didn’t rank high in time spent on page, page visits and bounce rates, they did help companies kick off their brand and spread awareness.